Las Vegas, NV—ZAFCO International launched a brand new loyalty program at the SEMA Show show this year as a way of saying thank you to their partners. The program, called GRATIAZ, comes from the Latin word for gratitude, ‘gratia’ and is meant to reward dealers through a points system for their tire purchases. The points may eventually be redeemed for a range of reward currencies such as airline miles and ZAFCO’s in-house currency, Z-Points, using an online web portal designed exclusively for its members.
“This new initiative is our way of showing our dealers the value of being a part of the ZAFCO family, staying true to our philosophy of ‘Growing Together,’” says Zafar Hussain, Director of ZAFCO.
About ZAFCO International
Established in 1993 with headquarters in Miami, Florida, ZAFCO International is a leading manufacturer and distributor of automotive tires serving wholesalers and retailers across the Americas. ZAFCO International’s house brands of tires include ZEETEX, Accelera, Forceum and Armstrong.