UTQG ratings were created with the goal of helping consumers purchase the right tire. However, limitations to the system, along with it’s subjective nature, may mean it’s time for an updated approach. A more standardized system would better serve consumers and ensure they purchase a tire that fits their needs.
Category: Industry Insights
Do UTQG ratings help consumers purchase the right tire?
UTQG ratings were created with the goal of helping consumers purchase the right tire. However, limitations to the system, along with it’s subjective nature, may mean it’s time for an updated approach. A more standardized system would better serve consumers and ensure they purchase a tire that fits their needs.
5 Questions Customers Will Ask Before Making a Tire Purchase
It’s normal for customers to have questions when they approach you about buying new tires. Many want to make sure they are well-informed before making a purchase. Be proactive and learn how to respond to 5 of the most common questions. It will benefit you and your customers in the long run.
Why Tire Warranty Transparency Upfront Eliminates Customer Headaches Down the Road
Implementing discussion about tire warranties during the sales process is extremely important. Not only will it prevent confusion later on, but it will increase overall customer satisfaction and increase their trust in your business. Instead of waiting for your customer to ask about warranties, be transparent and provide them with all of the information.